The “Lover” era was a shimmering shift in Taylor Swift’s aesthetic: pastel skies, soft-focus romance, and playful glam. The makeup from this period was pure fantasy—think iridescent pinks, watercolor eyeshadow, heart motifs, and dewy, luminous skin.
Want to channel that whimsical, romantic energy? Here’s how to recreate the Lover-era pastel look in a few dreamy steps.
🌸 Step 1: Glowy, Dewy Skin
Start with a glow-enhancing primer to create a radiant base. Follow with a light-to-medium coverage dewy foundation that lets your skin shine through.
- Use a light-reflecting concealer under the eyes.
- Cream blush in soft baby pink or peach gives that fresh flush.
- Highlight the high points of your face with a pearly liquid highlighter—cheekbones, brow bones, nose tip.
Aavik Tip: This look is all about soft glow, not heavy coverage. Let your natural texture peek through.
🎨 Step 2: Pastel Watercolor Eyes
Use pastel shades like lavender, sky blue, mint, or blush pink.
- Apply a soft wash of color across the lid—don’t worry about sharp lines.
- Use your finger or a fluffy brush to blend seamlessly.
- Top it off with shimmer or iridescent glitter in the center of the lid for that Lover sparkle.
Optional: Add a subtle white or pink eyeliner to the waterline to open the eyes.
🖤 Step 3: Soft Lashes & Whimsical Details
Taylor’s “Lover” eyes often featured soft lashes—not too dramatic.
- Curl your lashes and use a lengthening mascara.
- You can apply delicate falsies or just stick to two coats of mascara for a fluttery effect.
- Feeling bold? Use tiny face gems or draw a pastel heart under one eye—just like Taylor did at the 2019 VMAs.
💖 Step 4: Fluffy Brows & Highlighted Nose
Keep brows fluffy and natural—use a tinted brow gel and only fill in sparse areas.
- Dab a little highlighter at the nose tip and inner eye corners to mimic Taylor’s ethereal glow.
💋 Step 5: Glossy Lips in Cotton-Candy Hues
- Line lips with a soft pink liner.
- Apply a sheer pink or peach gloss (with shimmer if desired).
- For extra sweetness, add a dab of gloss to the center only for a pouty look.
Pro Tip: Want extra romance? Dab a little blush on the tip of your nose.
Final Look:
You’re glowing, whimsical, and ready to walk into a cotton-candy sunset. Taylor’s “Lover” look is perfect for spring dates, concerts, festivals—or just spreading love vibes wherever you go.
Are you a Swiftie in full glam? Tag us on Instagram with #AavikLoverLook and get featured in our Pastel Icon Gallery!
With glitter & good vibes,
— The Aavik Insider Team
